The Start-Up of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
Run your career like a startup in permanent beta: take smart risks, build a network, and never stop adapting
Hoffman and Ben Casnocha argue that the old career deal, loyalty in exchange for security, is gone, and that everyone now has to manage their working life the way a startup manages itself: in permanent beta, taking intelligent risks, and investing constantly in skills and relationships. The book turns the language of Silicon Valley, pivots, networks, competitive advantage, into practical advice for an individual career.
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