Twelve and a Half
Leveraging the Emotional Ingredients Necessary for Business Success
Vaynerchuk makes the case that soft skills are the real hard skills, breaking down twelve emotional traits, from kindness to accountability, that drive lasting business success.
After years preaching hustle, Vaynerchuk turns to what he calls the real hard skills: emotional ones. He breaks down twelve traits, gratitude, empathy, accountability, kindness, curiosity, and more (the “half” is a wildcard), arguing that in a world where tactics are commoditized, character and self-awareness are the true competitive edge. Part memoir, part manual, it is his most personal book, making the case that leading with emotion is not soft but strategically smart.
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