DotCom Secrets

Russell Brunson, co-founder of ClickFunnels, lays out the sales-funnel strategy behind his own online empire. Rather than relying on a single website, he argues, businesses grow by guiding visitors through a sequence of steps, from first click to upsell, that maximizes the value of every customer. Packed with scripts, diagrams, and worked examples, this “underground playbook” translates direct-response marketing for the internet age. A foundational, widely recommended handbook for anyone building a business online.