The Little Book of Common Sense Investing book cover

The Little Book of Common Sense Investing

John C. Bogle · 2007

Vanguard founder John Bogle makes the case that low-cost index funds, held for the long run, beat almost everything else for ordinary investors.

John Bogle, who founded Vanguard and created the first index fund for ordinary investors, argues here for a simple approach: buy a low-cost fund that owns the whole market and hold it for the long term. He shows how fees, taxes, and trading quietly erode returns, and why most active managers fail to beat a plain index over time. The message is plain, and Warren Buffett has repeatedly urged investors to heed it.

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Warren Buffett

Chairman & CEO, Berkshire Hathaway, Berkshire Hathaway

Rather than listen to the siren songs from investment managers, investors, large and small, should instead read Jack Bogle's The Little Book of Common Sense Investing.

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