Shoe Dog
A Memoir by the Creator of Nike
Nike's founder tells the candid story of building the company from a car-boot sideline into a global brand, debts and doubts included.
Phil Knight founded Nike with a handshake deal to import Japanese running shoes out of the boot of his car. His memoir covers the first two decades, when the company was perpetually one bad month from collapse, starved of cash and fighting its own suppliers, bankers, and the US government. Knight writes with unusual candour about the doubt and luck behind a brand now taken for granted.
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