Secrets of Closing the Sale
Zig Ziglar's long-running sales manual on closing, built from stories and more than a hundred named techniques for asking for the order.
Zig Ziglar first published this in 1984, drawing on decades of selling and training salespeople. He treats closing as a service to a buyer who needs what you sell, and teaches it through anecdotes, questions and named closes for different situations, from handling objections to reading the moment to ask. This updated Revell edition keeps the original material and adds a chapter on selling with technology.
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