Built to Sell
Creating a Business That Can Thrive Without You
A business fable about turning a service firm that depends on its founder into a company a buyer would actually want to own.
John Warrillow tells the story of Alex Stapleton, the owner of a small marketing agency that cannot run without him, and Ted, the mentor who shows him how to change that. The lessons are practical: specialise in one repeatable service, charge for it up front, hire people to deliver it and step back from daily sales. The aim is a business that keeps growing whether or not the founder ever decides to sell.
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