Book cover of The Truth About Markets by John Kay

The Truth About Markets

John Kay

Why some countries are rich and others poor, and why markets depend on more than self-interest.

John Kay asks why some countries are rich and others poor. He argues that market economies succeed not through self-interest alone but because they are embedded in social, political and cultural institutions that make trust and cooperation possible, and he challenges the simple free-market model that dominated economic policy in the 1990s.

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